EXECUTIVE · BRAND TRUST
Reputation Intelligence
Reviews, sentiment, media, competitor ranking, NPS
Brand Score
88/100
+6 QoQ
NPS
+62
+8 pts
Review Rating
4.6/5
1,842 reviews
Open Complaints
38
12 escalated
Sentiment
74%
positive
Sources Tracked
142
6 categories
Sentiment trend · 30 days
Positive index · negative spikes · neutral baseline
Review source breakdown
Where reputation is measured
Google34%
Instagram22%
WhatsApp18%
Forums12%
Referrals8%
Surveys6%
Complaint intelligence board
38 open · 4-column triage
New
2PH Marina drainage delay
Ade O. · Plot P-042
12h
Allocation letter delayed
Chika E.
In Review
2Refund timeline complaint
Sam A. · CR-018
Road access · Ibeju
Blessing O.
Escalated
1PH drainage · legal path
3 customers · counsel
critical
Resolved
2Inspection reschedule · Abuja
Kunle F.
Statement clarity · Lekki
42 resolved
Estate reputation ranking
Portfolio-wide reputation snapshot
| Estate | Rating | NPS | Open Complaints | Sentiment | Trend |
|---|---|---|---|---|---|
| Lekki Pearl | 4.8 | +72 | 8 | 84% | ↑ |
| Ibeju City | 4.7 | +64 | 6 | 80% | ↑ |
| Abuja Hills | 4.6 | +58 | 5 | 76% | → |
| Eko Bay | 4.4 | +42 | 7 | 68% | → |
| Magodo Vista | 4.3 | +38 | 4 | 66% | ↑ |
| PH Marina | 3.6 | +22 | 18 | 54% | ↓ |
Competitor positioning · brand trust
EstateOS Co. vs 4 peers
| Metric | EstateOS Co. | Veritas Properties | Landstone Homes | Prime Shelter | UrbanNest Realty |
|---|---|---|---|---|---|
| Brand trust | 88 ★ | 74 | 68 | 62 | 58 |
| Delivery confidence | 92 ★ | 78 | 72 | 68 | 64 |
| Digital experience | 94 ★ | 62 | 58 | 54 | 82 |
| Customer sentiment | 74 ★ | 68 | 62 | 56 | 60 |
| Handover reliability | 96 ★ | 82 | 74 | 68 | 62 |
Media & social listening feed
Rolling brand mentions across 142 sources
Instagram · @diaspora_daddy12m
Just closed on my second plot at Lekki Pearl. Documentation was smoother than my Canadian mortgage.
positive
Twitter · @AbujaHomes48m
PH Marina drainage issues going on 6 months. When will EstateOS Co address this publicly?
negative
TechCabal · @@tc_daily2h
EstateOS raises $30M Series C led by Helios Africa for pan-African expansion.
positive
Nairaland · @PropertyGuru9ja4h
Compared 4 developers for Ibeju — EstateOS' portal transparency is a differentiator.
positive
Google Review · @Ngozi A.6h
Support team responded in 12 hours. Refund processed same day. Highly recommend.
positive
Instagram · @veritas_official8h
Announcing our new Lekki development — 40% cheaper than luxury tier alternatives.
neutral
Customer voice · verified quotes
Recent sentiment-tagged testimonials
"
Best onboarding I've seen in Nigerian real estate. The app tells me everything.
Emeka Nwosu
Lekki Pearl
"
Inspection was rescheduled twice but the team compensated with a design consultation.
Aisha Yusuf
Abuja Hills
"
Drainage still not fixed. Considering legal action if not resolved by January.
Tunde Bakare
PH Marina
"
Diaspora program is a game changer. Signed from Toronto with zero friction.
Chika Adeleke
Ibeju City
"
Payment reminders are clear. Wish the milestone photos were more frequent.
Segun Alabi
Eko Bay
"
Customer support answered my WhatsApp on a Sunday. That earned my loyalty.
Fatima Musa
Magodo Vista
AI Reputation Brief
confidence 94%Biggest Reputation Risk
PH Marina drainage · 18 open complaints + Twitter escalation risk within 14 days.
Strongest Driver
Diaspora onboarding transparency — 6 organic Instagram testimonials this week.
Estate Causing Complaints
PH Marina · 47% of complaint volume from 12% of customer base.
Competitor Threat
UrbanNest Realty rising in digital experience (82) · monitor Lagos ad spend.
Executive Action Queue
5 pending decisions
Publish PH Marina drainage update
Corp Comms · public statement + timeline
48h
Call 14 VIP complainants personally
CCO · concierge script
5d
Push Lekki Pearl testimonial campaign
CMO · 6 diaspora quotes
10d
Prepare media response · Twitter thread
Corp Comms · reply-ready draft
24h
Escalate refund communication · CR-018
CFO · direct call · Sam A.
24h