EXECUTIVE · STRATEGY ROOM
Enterprise Strategy
Where the company is going — 5-year roadmap, expansion bets, capital priorities, CEO decisions
5-Year Revenue Target
₦420B
+34% CAGR
New Estates Planned
42
18 cities
Cities Targeted
18
8 active
Active Initiatives
44
12 at risk
Expansion Readiness
78/100
+6 QoQ
Board Decisions
9
pending
5-year expansion roadmap · 2026 → 2030
Revenue targets, capital, strategic risk per year
2026
Lagos Luxury Push
Estates6
Revenue₦42B
Capital₦18B
Risk: Land supply · Ibeju permits
2027
Abuja Mid-Income Expansion
Estates9
Revenue₦68B
Capital₦28B
Risk: FCT title bureaucracy
2028
South-East Entry
Estates8
Revenue₦92B
Capital₦36B
Risk: Community consent · Enugu / Asaba
2029
Diaspora Scale
Estates10
Revenue₦124B
Capital₦42B
Risk: FX volatility · KYC ops
2030
National Platform · REIT
Estates9
Revenue₦94B
Capital₦22B
Risk: SEC listing · governance uplift
Strategic initiatives · execution board
44 tracked initiatives
Proposed
2Enter Uyo coastal market
MD · scoping
REIT documentation prep
CFO · advisor pitch
Approved
2Diaspora sales office · London
CMO · lease signed
Q1 2027
PH Marina retail district
Dev · design phase
In Execution
3Acquire 1,200ha Ibeju land
CEO · ₦6.8B
Dec 20
Cut construction lag 18%
COO · vendor swap
Investor portal build
CTO · Sprint 4
At Risk
2PH Marina drainage remediation
COO · 45d window
critical
Enugu Skyline waitlist
Sales · conversion soft
Completed
2Lagos VIP CRM rollout
Q3 · 96% adoption
ESG baseline audit
certified · 74/100
CEO priority stack
Top 6 decisions this quarter
Close ₦42B sales pipeline
CCO · CMO · due Dec 31
on-trackAcquire Ibeju megacity land
CEO · Legal · due Dec 20
closingHire 4 regional MDs
CHRO · due Q1 2027
shortlistedActivate diaspora portal
CTO · CMO · due Jan 15
betaReduce construction lag 18%
COO · due Q2 2027
in-flightIssue Q4 board pack
CFO · CoSec · due Dec 15
draftingTarget market expansion map
8 cities · readiness scored
Lagos
1,842 ha
Ready · 96/100
Abuja
1,240 ha
Ready · 88/100
Port Harcourt
620 ha
Watch · 62/100
Enugu
480 ha
Scoping · 71/100
Asaba
340 ha
Scoping · 68/100
Ibadan
820 ha
Ready · 82/100
Kano
540 ha
Watch · 54/100
Uyo
260 ha
Early · 42/100
Competitive positioning matrix
Market Reach × Operational Intelligence
Capital allocation pipeline
₦B across strategic bets
Ibeju City Megacity24B · 60mo IRR 24%
Abuja Hills Phase 39.2B · IRR 21%
PH Marina Infra6.4B · recovery
Enugu Skyline Land Bank4.8B · opt · IRR 18%
Diaspora Platform1.2B · 24mo payback
Annual targets vs actuals · 2026 YTD
Board reporting scorecard
Revenue
₦42.4B
/ ₦48B
88% of target
Plots Sold
742
/ 820
90% of target
New Estates
5
/ 6
83% of target
Cities Added
2
/ 2
100% of target
Customer NPS
+62
/ +60
103% of target
ESG Score
74
/ 70
106% of target
AI Strategy Brief
confidence 94%Biggest Opportunity
Diaspora capital pipeline · unlocks ₦18B/yr recurring by 2028 if UK office activates Q1.
Biggest Strategic Risk
Ibeju land supply concentration — 42% of 5yr revenue depends on one megacity permit.
Strongest City
Abuja mid-income · 88/100 readiness + FCT institutional appetite is unmatched.
Initiative to Pause
PH Marina retail district — reallocate capex until drainage remediation closes.
Executive Action Queue
5 pending decisions
Approve ₦6.8B Ibeju acquisition
CEO · Board resolution BR-2026-041
10d
Review PH Marina recovery strategy
COO · 45-day remediation plan
3d
Approve diaspora sales office lease
CFO · London ₦180M/yr
7d
Sign off Q4 capital plan
CFO · ₦18B deployment
5d
Confirm 2027 expansion cities
CEO · Enugu + Uyo shortlist
14d