OWNER · CUSTOMERS
Customer analytics
12,486 active accounts · 4,820 active plans · ₦284M lifetime average
Active Customers
12,486
+318 this month
New (30d)
486
+22% vs prev
Repeat Investors
1,284
10.3% of base
High-Value (>₦50M)
284
VIP segment
At-Risk Default
62
needs outreach
Customer Growth vs Churn · 12 months
Customer Segmentation
Premium Investors18%
Diaspora24%
Standard Buyers42%
Land Bankers16%
Buyer Location · Distribution
Payment Behaviour
across 4,820 plans
Pays early28%
Pays on-time56%
Pays late (<30d)11%
Defaulting5%
Avg pay delay
3.2 days
Recovery rate
88%
Conversion Funnel
Inquiries24,800
Inspections8,420
Reservations3,280
Allocated1,620
Repeat buyers286
High-Value Clients
Top 6 by lifetime investment
| ID | Client | Location | Plots | Lifetime Value | Tier |
|---|---|---|---|---|---|
| VIP-001 | Dr. Aliko Mensah | Lagos / UK | 8 | ₦642M | Diamond |
| VIP-002 | Chief Adewale Bello | Abuja | 6 | ₦480M | Diamond |
| VIP-003 | Mrs. Folake Adesina | Lagos | 5 | ₦340M | Platinum |
| VIP-004 | Engr. Musa Garba | FCT | 4 | ₦268M | Platinum |
| VIP-005 | Sir Chinedu Eze | Lagos / US | 4 | ₦240M | Platinum |
| VIP-006 | Dr. Amaka Iwu | Diaspora · UK | 3 | ₦184M | Gold |