OWNER · CUSTOMERS
Customer analytics
12,486 active accounts · 4,820 active plans · ₦284M lifetime average
Active Customers
12,486
+318 this month
New (30d)
486
+22% vs prev
Repeat Investors
1,284
10.3% of base
High-Value (>₦50M)
284
VIP segment
At-Risk Default
62
needs outreach
CUSTOMER MIGRATION GLOBE
Where capital is flowing in from
Active buyer accounts inbound to Nigerian estates by origin geography
Lagos
Abuja
PH
UK
1,240
USA
1,820
Canada
640
UAE
2,120
S. Africa
480
Ghana
920
Diaspora buyers42%
Premium investors28%
Repeat buyers18%
At-risk12%
Customer Growth vs Churn · 12 months
Customer Segmentation
Premium Investors18%
Diaspora24%
Standard Buyers42%
Land Bankers16%
Buyer Location · Distribution
Payment Behaviour
across 4,820 plans
Pays early28%
Pays on-time56%
Pays late (<30d)11%
Defaulting5%
Avg pay delay
3.2 days
Recovery rate
88%
Conversion Funnel
Inquiries24,800
Inspections8,420
Reservations3,280
Allocated1,620
Repeat buyers286
High-Value Clients
Top 6 by lifetime investment
| ID | Client | Location | Plots | Lifetime Value | Tier |
|---|---|---|---|---|---|
| VIP-001 | Dr. Aliko Mensah | Lagos / UK | 8 | ₦642M | Diamond |
| VIP-002 | Chief Adewale Bello | Abuja | 6 | ₦480M | Diamond |
| VIP-003 | Mrs. Folake Adesina | Lagos | 5 | ₦340M | Platinum |
| VIP-004 | Engr. Musa Garba | FCT | 4 | ₦268M | Platinum |
| VIP-005 | Sir Chinedu Eze | Lagos / US | 4 | ₦240M | Platinum |
| VIP-006 | Dr. Amaka Iwu | Diaspora · UK | 3 | ₦184M | Gold |
EXECUTIVE INTELLIGENCE · CUSTOMERS
Active accounts
12,486
+8.2% QoQ
NPS
+62
+4 pts
Lifetime value
₦42.8M
+11%
Churn risk
142
1.1% of base
AI Executive Brief
Active accounts crossed 12,486 with NPS at +62 (industry +48). Diaspora cohort is the fastest-growing segment (+38% QoQ). Retention is strong at 94% — churn risk concentrated in 142 standard-tier accounts after Q3 handover delays.
Retention
94
/ 100
Engagement
81
/ 100
Portal MAU 64%
Diaspora growth
Top 3 segment88
/ 100
Complaint resolution
76
/ 100
SLA 4.2h
RISK SIGNALS
Live risk register
HIGH
142 standard accounts at churn risk
Handover delay sentiment cluster
Owner · Customer Success
Impact · ₦680M LTV
MEDIUM
Diaspora payment friction (FX)
USD rail latency 3-7d
Owner · Treasury
Impact · Cash timing
LOW
VIP onboarding bottleneck
Concierge queue +1.4d
Owner · VIP desk
Impact · Experience
MEDIUM
Referral fraud signals
8 duplicate wallets flagged
Owner · Fraud Intel
Impact · Rewards cost
Action Queue
4 pendingApprove VIP concierge headcount +2
HR · ₦18M/yr
This week
Sign-off Diaspora roadshow · London + Houston
Marketing
Q1
Review churn-recovery playbook v2
Customer Success
Fri
Greenlight referral-fraud sweep
Fraud Intel
48h
Activity Timeline
- VIP-004 added 2 plots · ₦168M8m
- Diaspora cohort hit 2,840 accounts1h
- Complaint resolved · PH Marina drainage4h
- Net promoter score recomputed · +621d
Customer health by estate
Lekki Pearl
92
Ibeju City
84
Abuja Hills
81
Eko Bay
74
PH Marina
52
Kuje Hts
68
Enugu Sky
70
Magodo
76