SAL-02 · COMMUNICATION COMMAND CENTER
Sales Communication Command Center
Every lead conversation, broadcast, inspection reminder & escalation across the sales floor
Hot lead convos
54
Unread · sales
38
Avg first reply
8m
Inspection confirms
112
Convo → Inspection
24.6%
Lead Follow-Up Queue
SLA-tracked outbound owed by sales agents · sorted by lead temperature
| Lead | Estate / Plot | Channel | Agent | SLA | Temp |
|---|---|---|---|---|---|
| Chika Obi | Lekki Pearl · B14 | Tunde A. | -12m | Hot | |
| Bola Tinubu Jr. | Abuja Hills · A07 | Call | Funmi O. | -4m | Hot |
| Amaka Eze | Lekki Pearl · B22 | Tunde A. | 8m | Hot | |
| Yemi Alade | Atlantic View · C02 | SMS | Ngozi M. | 1h | Warm |
| Kunle Afolayan | Magodo Vista · D11 | Bayo K. | 2h | Warm | |
| Ibrahim Musa | Enugu Skyline · F09 | Hauwa S. | 3h | Cool | |
| Stanbic IBTC HR | Bulk · 14 plots | Tope F. | 4h | Warm |
WhatsApp / SMS / Email Channel Mix
Sales outbound volume · last 7 days
WhatsApp share
62%
SMS share
26%
Email share
12%
Inspection Reminder Engine
Next batch · 18h to send
Saturday Lekki Pearl · 86 invitees
T-24h WA · T-3h SMS · T-30m WA call
T-24h WhatsApp reminder · 86 queued
Template: insp_remind_v4 · bus pickup map attached
T-3h SMS reminder · 86 queued
Confirms agent name + bus boarding time
T-30m last-call WA · 86 queued
Live agent fallback if no-confirm in 5m
Confirm rate · 78%
Above 72% target · no-shows 12% · reschedules 10%
Hot Lead Conversations
Amaka Eze · 92% close prob
Lekki Pearl B14 · receipt sent · ready to allocate
Chinedu Okafor · 88%
Atlantic View C02 · ₦4.5M receipt · agent: Tunde A.
Ngozi Adichie · 84%
Abuja Hills A07 · negotiating 12-mo plan
Sade Bakare · 76%
Magodo Vista · brought 2 referrals
Bola K. (diaspora) · 72%
UK client · WhatsApp preferred · spouse aligned
Missed Response Alerts
14 hot leads idle > 24h
₦82M pipeline risk · auto-reassign in 2h
Tope F. · 6 unread WhatsApp
Abuja territory · manager pinged
Inspection no-reply · 9 leads
Saturday batch · auto-call queue activated
Escalation · refund RFD-0214
Customer threatening complaint · finance looped
22 customers · payment slipping
₦48M next-month exposure
Sales Agent Response Ranking
Tunde Akinwale
Lekki · avg reply 4m
Funmi Olawale
Lekki · avg reply 6m
Hauwa Sani
Abuja · avg reply 9m
Bayo Kuti
Mainland · avg reply 12m
Ngozi M.
PH · avg reply 18m
Tope Folarin
Abuja · avg reply 44m
Customer Escalation Panel
Threads breaching response SLA or routed to senior sales / legal
| Esc# | Customer | Topic | Owner | Idle | Status |
|---|---|---|---|---|---|
| ESC-0421 | Chinedu Okafor | Payment not reflected · ₦4.5M | Finance + Sales Mgr | 4h | Critical |
| ESC-0420 | Refund RFD-0214 | Refund threat · 6 customers | Legal | 9h | Critical |
| ESC-0418 | Adesanya B. | Realtor tier dispute | Sales Director | 1d | Open |
| ESC-0415 | Stanbic IBTC HR | Bulk allocation contract | Tope F. | 2d | Open |
| ESC-0412 | Amaka Eze | Allocation letter delay | Legal | 3d | Watching |
Broadcast Campaign Performance
Last 6 sales broadcasts
Lekki Pearl Ph.2 Update
WhatsApp · 1,142
98.7% delivered · 38 inspections
December Promo · Atlantic
SMS · 3,400
62 inspections · 14 closes
Payment Reminder Wave 11
SMS+WA · 412
₦38M recovered
Allocation Batch Nov
Email · 86
92% opened · 41 ack
Diaspora Outreach
WhatsApp · 240
12 booked · 4 paid
Realtor Weekly Digest
Email · 124
Avg open 71%
Message Template Library
Welcome new lead
WA · used 482×
Confirm site inspection
WA+SMS · used 1240×
Payment plan options
WA · used 318×
Allocation letter issued
Email · used 86×
Reservation reminder
SMS · used 224×
Cold-lead reactivation
WA · used 184×
Default warning · soft
SMS · used 92×
Default warning · firm
Email · used 18×
Conversation-to-Inspection Conversion · 12 weeks
How many sales conversations result in a booked + completed site inspection
Conversations (90d)
3,184
+22% QoQ
Inspections booked
784
from convos
Convo → Insp rate
24.6%
+3.4 pts
Insp → Close rate
31.2%
best slot 62%
Sales Channel Command Grid
Live posture across every outbound + inbound channel · operator view
WhatsApp Biz
Healthy284 queued
avg latency 2s
SMS · Termii
Healthy118 queued
avg latency 4s
Email · SES
Degraded62 queued
avg latency 9s
Voice · 3CX
Healthy9 active
avg latency live
Instagram DM
Healthy42 unread
avg latency —
Inbound web form
Healthy11 today
avg latency —
Lead Response SLA Monitor
Time to first reply across last 14 days · target ≤ 10m
Within SLA
91.4%
Breaches 14d
38
of 4,418 leads
Worst slot
Sun 9pm
avg 22m
Best slot
Wed 11am
avg 3m
Conversation Quality Score
NLP audit on tone, completeness, next-step clarity
82/100
Sales floor 30-day average · model v4.2
Greeting + identity96
Discovery questions88
Plot/price clarity74
Clear next step79
Receipt / proof links82
Tone (positive)91
Missed Follow-up Heatmap
Hour × Day · darker = more unanswered hot-lead pings
Hours 9am → 9pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Inspection Booking Conversion Funnel
Lead → Reservation breakdown · last 30 days
Leads engaged3,184 · 100%
Replied within SLA2,910 · 91%
Inspection offered1,842 · 58%
Inspection booked1,124 · 35%
Inspection completed882 · 28%
Reservation made286 · 9%
Payment verified184 · 5.8%
Message Template Performance
insp_confirm_v4close 24%
reply 88%
hot_lead_nudge_v2close 18%
reply 72%
diaspora_eu_v1close 14%
reply 64%
spouse_loop_v3close 22%
reply 81%
price_ladder_v2close 12%
reply 58%
default_soft_v3close 6%
reply 49%
Agent Reply Speed Ranking · deep
Detailed agent telemetry · response, quality, conversion
| Agent | Territory | Avg first reply | Avg all replies | Quality | Insp booked | Closes 30d | Revenue |
|---|---|---|---|---|---|---|---|
| Tunde Akinwale | Lekki | 4m | 9m | 92 | 38 | 14 | ₦184M |
| Funmi Olawale | Lekki/Diaspora | 6m | 11m | 89 | 32 | 12 | ₦156M |
| Hauwa Sani | Abuja | 9m | 14m | 84 | 28 | 9 | ₦112M |
| Bayo Kuti | Mainland | 12m | 18m | 78 | 22 | 7 | ₦82M |
| Ngozi M. | PH | 18m | 26m | 71 | 14 | 5 | ₦64M |
| Tope Folarin | Abuja | 44m | 1h 6m | 58 | 9 | 2 | ₦18M |
Broadcast Campaign Analytics
Per-campaign deliverability, engagement, revenue attribution
Avg delivery
97.1%
Avg reply
28%
Attributed revenue
₦184M
6 campaigns
Escalated Customer Conversation Panel
Chinedu O. · ₦4.5M payment
Threatening cancel · finance + sales mgr in thread
Refund threat · 4 customers Lekki
Allocation delay · Legal looped
Adesanya B. · tier dispute
Realtor demanding tier-2 retro pay
Stanbic IBTC HR · bulk delay
14-plot contract redline · 3rd round
Amaka E. · letter delay
9-day backlog · escalated to legal
Bola K. (UK) · timezone friction
Spouse requesting Sat 6am NG call slot
Cross-channel Daily Pulse
Single executive line · 7-day rolling